Behind the Scenes: Campaign Shoot and the Launch of a New Era for Studio Enti
A campaign shoot is both an act of making and an act of revealing. For Studio Enti, the latest shoot was something more than the launch of new products. It was the visual introduction of a reimagined brand: new collections brought into the light, a refined identity, and a creative process shaped by genuine collaboration.
Shoot Direction: Carys Elliott, Venture & Gain Agency
Photography: Georges Antoni
Naomi has always worked with quiet intention. The pieces she creates from fine Australian porcelain carry a complex dance: the warmth of handmade and the clarity of considered design. This shoot was the moment that her vision was translated into a new visual language, one that reflects where Studio Enti stands today and where it is heading.
Central to shaping that language was Creative Director Carys Elliott of Venture & Gain Agency. Carys brought a strategic and creatively rigorous perspective to the campaign, ensuring every image communicated not just the beauty of the pieces, but the character of the brand behind them. Her contribution was foundational in aligning Studio Enti's visual identity with its core values: craft, warmth, and enduring form.
Introducing the collection
Naomi planned the two-day shoot, ensuring each piece received the care and attention its design demanded. The session focused on the organic forms of the signature Orb pendant lights, alongside the introduction of two new designs: the Eclipse and the Crescent sconces. Each piece explores the relationship between handcrafted ceramic form and the architectural spaces it inhabits.
From early sketches through to lighting tests, every step was part of bringing these designs from concept to camera. On set, clusters of Orb pendants were mounted to draw attention to their elegant curves and considered proportions, set against a minimalist, neutral-toned interior chosen to let the tactile quality of the porcelain speak for itself. Our goal was to capture the gentle glow and depth of the porcelain, so that even in still images, the lights would exude a sense of calm and serenity.
Lighting requires its own particular sensitivity. The team spent hours adjusting angles, testing reflections and working with shadow to ensure the gentle luminescence of each porcelain piece translated faithfully into still imagery, evoking the same sense of calm that the pieces bring to a room in life.
As the creative force behind Studio Enti, Naomi is often behind the scenes, but this shoot was about celebrating not only the pieces she’s created but also the person behind them.
The value of collaboration
The shoot was a beautiful blend of collaboration and creativity, and we’re excited to share these behind-the-scenes moments with you. It’s a glimpse into our world, where design and craftsmanship come together to create something unique. \
What made this shoot work, and what underpins this new chapter for Studio Enti, was the people involved in shaping it. This campaign offered an opportunity to celebrate not only the collection she has built, but the vision that continues to drive it.
With Carys's creative direction and the photographers' attentive eye, the shoot became a true collaboration. For a studio whose work is rooted in the handmade and the human, this felt like exactly the right foundation for a new beginning.
